IT and Innovation

It is not because we are evolving towards a digitalized world that law becomes virtual.

Whether you are a traditional business or a digital entrepreneur, your environment is changing at an exponential speed and your business model with it. Faced with new technologies and the (r) evolutions they bring to your market, you have to innovate, anticipate and adapt to these quick changes. Webmarketing and communication, E-commerce, E-reputation, IT contracts, GDPR, cybersecurity … I am here to guide you and secure your development in the digital world.

 

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    E-Commerce and SEO

    Secure your sales, marketing and communication online

    Reputation and brand are among the most valuable assets of any business. Sometimes it will only take a tweet to put away years of effort. E-commerce, IT companies, communication and webmarketing agencies or SMEs wishing to manage your digital presence on the web: you are affected by these new forms of communication and digital marketing. Our firm assists you to communicate and sell on all types of channels and supports (advergame, mobile applications, blogs and advertising forums, influencers, emailing campaigns, gamification, sponsored links, social networks). We have a specific expertise on domain litigation and SEO. We can advise you on the legal framework of websites, online applications, e-shops, marketplaces or e-learning platforms. We also advise you on French and European regulations regarding online advertising (protection of minors, Sapin law, Evin law), sales / lotteries / contests and image rights.

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    Intellectual Property

    The best thing about a great idea is when it’s yours!

    France is a hotbed of innovation, creativity and R&D. If you are a company exporting, setting up a franchise or distribution network or establishing a daughter company in France, you cannot afford not to protect your artistic and creative rights, designs, patents or trademarks in France and Europe.
    Likewise, as an artist or a startup, you need a relevant legal strategy to protect, enhance, and if necessary, start a judicial procedure to protect and defend your creations and innovations against counterfeiting, piracy and copyright infringement.
    Our law firm will advise you on all matters pertaining to IP protection.

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    Influence Marketing

    Secure and develop your collaboration with social media influence

    Brands are aware of the importance of influence marketing, yet they remain often unsure about the content of the agreements and legal framework of their collaboration with influencers. What should be done to make sure your campaign to launch a new brand or product complies with French and European legislation? Which type of contract can you sign with French influencers? How can  you organize a social media contest?
    I assist you to structure, negotiate and draft all agreements pertaining to the business of influencers and influence marketing.

     

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    Softwares and IT agreements

    Legal codes are rarely binary

    Using new technologies to develop your business is not a choice anymore. Whether your company is digital or in retail, as an artist, an exporter, a service provider, a hotel or a manufacturer, you sign and implement IT agreements everyday.
    We support you with the negotiation, drafting, implementation or litigation of all types of IT agreements : Softwares, SaaS, Cloud computing, Webhosting, Outsourcing, ASP, Maintenance. We can also assist you with issues pertaining to open source, software integration, custom developments, transfer or assignment of rights.

     

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    Data Privacy

    If personal data is the new black, you need the law to remain on the white list

    Running a website, selling online, using a CRM or inbound marketing techniques mean processing personal data and complying with European Regulation 2016-679 on the Protection of Personal Data (“GDPR”) if you target European customers, even if your firm is not located in the European Union.

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    Cybersecurity

    Tackle the challenges of the Wild Wild Web

    Cyberspace is certainly an area of freedom, but it cannot (and shall not) be lawless. Protecting your data, money, e-reputation or intellectual property on the internet has become a sensitive legal issue.
    We defend your interests against all types of cyberattacks, hacks, piracy, counterfeiting, online frauds and scams, negative SEO, P2P downloading, illegal streaming, data and identity theft, fishing, online defamation, harassment and cyberbullying in France or abroad.
    We can assist you in criminal courts and during the investigation. We collaborate with French and international digital forensics and cybersecurity agencies.

     

“ On the web, you need to be a model
rather than a target